DESIGN TO COMMUNICATE
Before your product gets the chance to advocate its brilliant traits, it is the packaging that communicates on behalf of your product, competing with other brands. The packaging design should be a blend of aesthetics and functionality that along with creating an emotional connection with the audience also disseminates the information of the product quickly and simply, and at doana, our integrated research, marketing analysis, and design intelligence helps you achieve just that. We are one of those rare packaging design companies that pick a desire and embody them into a design.
UNDERSTANDING THE DIFFERENCE
There is a fine line between package design and structural package design. We understand what the need of the hour is and accordingly take decisions. Is it the package design that does not work in the market or is it the stucture sue to which consumer can’t hold the product. Being a package design company, it becomes imperative to look at every aspect and find the core of the problem. These observations and study results help us decide what the need of the hour is and how to proceed for the same. We have helped numerous brands design and redesign the package from scratch after formulating their brand strategy.
THE CREATIVE BIG BANG
Humans are creatures of visual appeal. And when it comes to food, presentation matters a lot. The packaging design of food products plays a vital role in consumer purchase-decision and shaping their perception of the brand. We understand the consumer decision-making funnel and accordingly plan the design process. FMCG is one of our flagship domains. We have worked upon numerous brands in establishing a powerful packaging brand asset. We are one of the top choices for brands when it comes to selecting food packaging design companies.
PRODUCT PERSONA
Product packaging is basically selecting the right attire for your brand. Because it is said enough times and we do believe it—treat your brand as a human who wants to have a relationship with other people. Thus, giving it the right look will attract the right eyeballs. Sometimes, it can even transform the brand into an eye candy. And dictate the purchase-decision of your consumer. Packaging design companies, such as Doana, know that packaging isn’t just about attracting, it’s also about solving problems.
Since your product is human, it should be able to convey the problems it addresses or the pleasure it departs. This is where our design intelligence steps in. Understanding the dynamics of consumer and the product package, every decision made—right from font size to background colour—is thought through. We ensure your product package design fits the bill of a smart speaker and a solution provider at the same time.
HIGHLIGHT TO LIMELIGHT
We are one of the package design companies in India who believe that good packaging goes a long way in increasing the sales of the product, while poor packaging can dramatically pull down the company’s sale. Hence, while designing, we lay stress on factors like appealing colour combination, readability of the message depending upon the decided structure of the package, consumer psych and even the possible shelf or corner of the store they would be kept in.
At Doana, we have a team who knows the art of the product packaging design. We are a bunch of design-obsessed nerds who take every single stroke excessively serious. There is a reason why brands call us one of the most perspicacious package design companies and the reason is—design is our religion.
DECODE THE DESIGN CODE
As one of the top packaging design companies India, we have decoded the code to striking designs that positively influences the buying decision. While designing, our designers take into consideration one of the significant derivations of the eye-tracking studies that consumers read on an average only seven words on their shopping trip and make impulsive buying decisions based on colour, shape, and familiarity of location.
Managing the delicate bargain between the graphical and structural packaging, we’ll ensure your consumer inculcates interest in your product. They will be compelled to pick it up and take it to the billing counter. Innovation runs in our design intelligence and we solve complex packaging design problems. We are Doana; we are your innovatively functional packaging design agency!
